WNBA players reach a new deal and the pay shift is massive

Written By Susan HABER

WNBA players and the league finally reached a new collective bargaining agreement. As for what that pay raise looks like…

It’s not incremental. It’s a reset.

Entry-level salaries are jumping from about $66,000 to roughly $300,000. Average salaries are projected to move toward the $500,000 to $600,000 range, with top players earning well into seven figures.

This is what happens when visibility turns into leverage.

For years, the conversation around women’s sports was about potential. Growth. Audience. Attention.

Now it is about revenue, ownership, and participation in the business itself.

Players are expected to receive a meaningful share of league revenue, tying their income directly to the success they helped build.

That is the shift.

Not just higher pay.

A new economic model.

And it didn’t come from waiting.

It came from women pushing, negotiating, and refusing to stay undervalued in a system they are driving forward.

This is not just a sports story.

It is a visibility story.

A power story.

A business story.

Read the full CNBC article →

https://www.cnbc.com/2026/03/18/wnba-players-reach-verbal-cba-deal.html

Susan HABER

At Haber Entertainment, we specialize in guiding individuals and brands to reach their fullest potential in the world of television, media, and personal branding. Led by Susan Haber, a seasoned TV talent manager, brand builder, and media consultant with decades of experience, our mission is to help you define your vision, understand your goals, and build a strategic roadmap to achieve them.

Whether you’re an aspiring on-screen talent, an expert looking to expand your influence, or a business seeking to elevate its presence, Susan combines her deep industry knowledge with a personalized coaching approach to empower clients. From identifying strengths and overcoming challenges to refining your presentation, tone, and image, we ensure every step aligns with your unique path to success.

With a proven track record of helping individuals achieve their dreams and brands make a lasting impact, Haber Entertainment is committed to delivering exceptional consulting and coaching services tailored to your needs. Let’s work together to build your story and turn your goals into reality.

Success is a journey, and we’re here to guide you every step of the way.

https://www.thehaberbreakthrough.com
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